Elevating Mission-Driven Brands with PR Expert Helen Sharp

Join host Ian Peterman and guest Helen Sharp, founder and CEO of Influential PR, who specializes in public relations for sustainable brands. In this episode, Helen shares her journey from journalism and sales to establishing a PR firm dedicated to mission-driven companies. She offers insights into the unique challenges and opportunities in promoting sustainable brands, emphasizing the importance of a compelling story and thoughtful leadership in PR. Helen also discusses strategies for effective media relations, affiliate PR, and influencer campaigns, providing valuable tips for startups and established businesses alike.

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Notable Moments

Helen’s Transition to PR and Sustainability
The Importance of Brand Messaging in PR
Launching Influential PR and Client Success Stories
Thought Leadership and Education
Affiliate PR and Measuring Impact
Influencer Campaigns and Brand Partnerships
Trends in Sustainability and Influencer Marketing
Balancing Sustainability and Product Features in PR Strategy

About Helen Sharp

Helen Sharp is an innovator in the world of public relations and brand-story development for mission-driven brands looking to expand their digital footprint with data-driven strategies and powerful narratives to engage media. She’s worked with impactful, sustainable businesses such as the Surfrider Foundation, 1% for the Planet, Repurpose and LastObject. She is the CEO and Founder of Influential PR, a performance public relations agency for a better world.

We are a global non-profit working to connect and inspire designers through programs, awards, and events, to create a global circular society through the principles of Conscious Design.