Avoid These Common Eco-Friendly Branding Mistakes

Hosted by

Ian Peterman

featuring

Willow Hill

Co-founder & Chief Creative Officer | Scout Lab

Sponsored by

Listen on Spotify

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In this insightful episode of the Conscious Design Podcast, host Ian Peterman welcomes Willow Hill, co-founder and Chief Creative Officer of Scout Lab, to discuss how to avoid common mistakes in eco-friendly branding and learn effective strategies for creating a sustainable brand. As the demand for sustainability in business grows, Willow shares insights on moving away from outdated, fear-based marketing towards crafting positive, inspiring brand narratives that drive lasting change.

Notable Moments

  • 02:32 Consumer Trends and Building a Greener Economy
  • 07:02 Legacy Branding and Creating Impactful Brands
  • 15:25 Positive Psychology and Brand Influence
  • 27:16 Balancing Brand Actions and Building Strong Communities
  • 34:54 Understanding Customers and the Push for Sustainability

About Willow Hill

Willow Hill is an entrepreneur and award-winning Chief Creative Officer at the helm of building the purpose-driven brands of tomorrow. As the Co-Founder and Chief Creative Officer of Scout Lab, purpose driven agency of the year, her clients include Wix.com, Adidas, Venmo, and scaling startups such as Ritual, Maple,Hey Jane and more. Prior to Scout Lab, she built and launched Airbnb’s global brand, introducing the Airbnb rebrand to the world via major global campaigns. Today she is an LP at the Airbnb Angels fund and angel investor in machine learning and AI. Willow is a global speaker on the future of sustainability and building brands for the next generation. Her repertoire of achievements include speaking at the Harvard Business

School, being recognized as a Forbes Next 1000, and serving on the Dieline Awards jury among many others. Her work has been featured by Forbes, The Disney Channel, AdWeek, Nylon, Rolling Stone, and more.

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