On this episode of Conscious Design Podcast, Ian welcomes Kavita Shah of Boxed Water to chat about sustainability, marketing, and how Boxed Water began. Kavita starts with the origins of the business and what brought her to marketing. Ian and Kavita talk about sustainability and what have been the challenges and successes of marketing a sustainable product. As a mission driven brand, Boxed Water has built amazing partnerships with other mission driven brands, like Alaska Airlines. Kavita shares her insights about how to market sustainable products and what she has done to increase the awareness of Boxed Water and their main mission. Kavita and Ian then talk about how material choice has helped them to create a sustainable business.