Welcome to another episode of the Conscious Design Podcast and today Ian welcomes a fashion designer by the name of Shahira Kamal. In the intro she introduces some issues she thinks haunt the fashion industry today. Next, she talks more about the balance between not supporting the mass production of clothes and at the same time being able to afford and buy beautiful things, you can find use for. Shahira and Ian both talk about short term thinking and compare how it works in business and Shahira compares it to how people treat clothes and also provides an alternative to the people. Ian and Shahira then talk about how planning out what you wear and how much you buy is the golden middle road that everyone can participate on, at least in some area of life and also discuss the lack of helpful tools for such planning. Shahira then talks about which problems in the industry limit most creators and customers to embrace the more conscious approach to the problem of buying clothes. In the guest outro Shahira sums up her opinions and invites listeners to contact her.