Today Ian is joined by Ben who will talk about data science and its role in the new sustainable world. Ben begins with his backstory and what motivated him to get into the field. Ben and Ian then talk about transforming raw data into something usable. Ben then talks more about how to remain focused and what to focus on when analyzing such huge amounts of data. Ben and Ian talk about an important topic of whether companies actually care about the environment more or they are just using buzzwords with no actions to support them actually. Ben then describes looking at costs from a long-term perspective and being mindful of externalities. Ben and Ian both discuss the importance of innovating some industries and how innovation can naturally bring in change faster. In the guest outro, Ben shares some final thoughts about the matter and invites fans to check out his work.