Today Ian is talking to Isabel, who starts off by sharing her journey and how she invented the idea for the company. In the next part Isabel talks about and shares tips from making an idea, into a design and then getting the marketing done right so it becomes a profitable product. Ian then invites Isabel to share more about the specific list of duties that she mentioned to help aspiring designers. Next Isabel talks about impact points and what she looks for in a new product. Isabel then talks about what it means and how they explain the complicated stuff around their product to an average consumer and why it is important. Isabel then talks more about her future vision and what they wish to achieve as a company. Isabel then talks more about the function of her company in educating the public and how the views on that have changed with more products. In the guest outro Isabel shares some of her wisdom and inspiration for others and invites people to have a conversation with her.