Welcome to another episode of the Conscious Design Podcast. Today in episode 1 out of 2 Ian will be talking to Shel Horowitz. Shel starts off by talking a bit about his backstory and how he got inspired to delve deeper into environmental issues from when he was a child. Shel and Ian then discuss how different cool ideas can be marketed to a group of people who will most likely buy your product, both proving that sustainability in business can be profitable. Ian then mentions that it is the small but impactful ideas which help to popularize a sustainable approach to business. The reaction of Shel to this and more of his interesting stories are to be found in the next episode.