Welcome to another episode of the Conscious Design Podcast and today Ian welcomes Dennis Marechal. Dennis starts off with a bit of background and what got him into woodwork. Then Dennis continues to explain a bit about what new materials he has been experimenting with. Dennis and Ian both discuss the importance of a story behind your product and how that affects how consumers will perceive it. Dennis then explains how he has found his passion within a community of wood enthusiasts and explains that while his business is not scalable into mass production, he is more comfortable at the level he currently is. In the outro Dennis invites people to check him out and at the same time talks a bit more about the combination of studying and running a side hustle.