Welcome to another episode of Conscious Design podcast, today Ian welcomes Amie Hansen, who starts off by telling a bit about herself. Amie also shares where the vision for her company came from. Amie and Ian then talk about the life cycle of many products and the different durability issues. Amie then explains the cycle of buying things only for them to be used once or maybe even never and how her company is helping to fight against this trend. Amie and Ian then continue to talk more about the need for creation of entry points for people to join the cause and how Amie is helping to do exactly that. Amie then talks about habit formation and how that will help people get used to changing their shopping habits. In the guest outro Amie shares her contact details and some final thoughts for the listeners.