Welcome again to another episode of the Conscious Design Podcast, where today Ian Peterman welcomes Deirdre Horan, founder of Dri Umbrellas. Deirdre begins with a short story about how she got started and where she drew her inspiration from. Deidre then talks about what made her change her look on the problematic of the oceans and what made her look at it from a different perspective. Deidre and Ian then talk more about recycling and what importance it has for Dri Umbrellas. Deirdre talks also more about which stage of business they are in currently and where she expects to move. Deirdre then answers Ian’s question about the length of this process and how long the umbrellas have been in works. Deirdre then talks about the ethos of the brand and what it signifies. She ends with final remarks and invites people to look at her Kickstarter page and also her website and social media.