Conscious design is a philosophy used at the Peterman Design Firm. We use it to create brands and products that restore and sustain our planet. The Peterman Method for conscious design is the culmination of Ian’s 15+ years working in product development and Jessica’s 20 years in working as a healer and studying regenerative technologies and tools for both people and our planet. Together, we’ve written this book to lay out a culmination of our combined experiences. Our goal is to help other people start looking at the world, and design, in a more conscious way.

Conscious Design is built on 4 key pillars: Observation, Impact, Connection, and Inclusion. This book covers each area and how you can ensure your brand is looking at each of these pillars. We share examples of many companies who are doing it right, even if just partially. If you are building products and brands with regeneration and sustainability in mind, we appreciate you! We hope this book will give you some ideas on how to implement Conscious Design by using the Peterman Method with your own project.