Today Ian interviews Eric Ressler from Cosmic. He will share some of his insights in the world of making brands more impactful and visible to the customers. Eric starts off by introducing himself and what type of business he runs. Ian and Eric then talk about how many of his clients are not NGOs, who we often associate with doing good in the world. Eric then explains also about how some B-Corps ask for his services. Ian and Eric both then discuss how you can make brands separate from each other so the consumer has a clear idea of what they are going to buy. Eric then continues to talk more about if it is alright for a non-profit to be very profitable and what’s the “limit”. Ian then asks about what the main focus area of such organization be and Eric answers with ease and Eric also continues by taking a closer look and guiding the audience through a process of initial assessment. Eric ends the episode by inviting questions and leaving important links in the description.