Today Ian welcomes Suwar Mert who at first dives into a bit of a backstory and introduction to his company. Suwar goes on to explain how he saw the potential to recycle at first with grocery stores and how that began his journey. He explains the process of how it is simplified for the average Joe who just wants to collect rewards to recycle. Suwar and Ian then explore what this means for the circular economy. Ian then praises the effort of trying to retain value of previously looked upon “worthless” things to which Suwar adds his point of view. Suwar then shares his final thoughts and invites people to contact him for a discussion or clarification as he is more than happy to help.