Today Ian welcomes Timothy Mahoney to the Conscious Design Podcast. Timothy introduces himself and talks about his experience at different automotive companies working as CMO. Timothy continues to describe how he was able to build better customer relations and what it took for each company. He also discusses the surprising similarity between working with Subaru and Porsche from a marketing standpoint. Timothy and Ian then discuss how you can make people feel better about donating to a greater cause and make it feel less like a “nice tax”. Timothy then discusses more about proper customer and market research. Timothy shares some final thoughts and invites you to contact him to conclude the episode.