In this episode of Conscious Design, host Ian Peterman talks with Scandinavian Airlines’ General Manager in the Americas, Jasmine Utter, about the airline’s commitment to sustainability. They discuss the goal of net-zero CO2 emissions by 2050, with strategies including a new fuel-efficient fleet, sustainable aviation fuel, and the development of electric and hydrogen-powered aircraft. Challenges like fuel production and cost are acknowledged, while mentioning the customer’s opportunity to buy sustainable aviation fuel when booking tickets. The airline’s sustainable food services and a loyalty program that offsets emissions are also mentioned, emphasizing convenience and the positive customer experience in sustainable travel.

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We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

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