The Rise of Smart, Sustainable Tires – What to Expect!

Hosted by

Ian Peterman

Guest

Friedemann Ohse

Brand Designer | reTyre

Sponsored by

Listen on Spotify

Watch on YouTube

Did you know your tires could reduce carbon emissions by up to 82%?

In this episode of the Conscious Design Podcast, host Ian Peterman sits down with Friedemann Ohse, brand designer at reTyre, to explore how sustainable materials, smart tire technology, and circular economy principles are transforming the tire industry.

Notable Moments

  • 00:00 - Guest Intro
  • 01:04 - The Journey of Reinventing Tires
  • 03:36 - Scaling Up: Market Growth and Tech Advancements
  • 08:33 - Sustainability in the Bicycle Industry
  • 15:11 - Building a Sustainable Brand
  • 19:26 - Advancing Tire Manufacturing with Smart Technology
  • 22:07 - Optimizing Costs with Material Flexibility and On-Demand Production
  • 27:25 - Scaling Up and Future Plans
  • 31:43 - Global Growth: Expansion Strategies and Market Engagement

About Friedemann Ohse and reTyre

Friedemann Ohse is a brand designer at reTyre in Norway. reTyre is mass-producing sustainable tires and changing everything: materials, production methods, and, most importantly, emissions. Friedemann is part of the marketing team, responsible for everything that looks good, while also being involved in innovation and CMF design (colors, materials, and finishes).

This year, Friedemann led the project for the world’s first carbon-neutral tire, introduced at the Eurobike trade show in Germany. With several years of experience, mainly gained in startups and scale-ups, Friedemann has worked in agile teams with great people around the globe.

reTyre is the most sustainable tire brand in the world, reducing emissions by up to 82%.

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